Sergio Susarrey grew up a local passionate fisherman in Ensenada, Mexico. He turned this passion into the largest fishing operation in Ensenada. This year Sergio celebrated 20 years of operating Sergio’s Sportfishing, Ensenada’s largest fishing fleet, with unprecedented growth!
Sergio’s Sportfishing is an established business with over 30 boats, and charters other captain’s boats as well. Sergio was running his 30 boats plus chartering other boats using pen and paper, which was chaotic and limiting. After meeting and discussing fishing and his operations it was clear that Sergio has an established business, but was at a crossroads regarding growth. Sergio mentioned several of the challenges he faces on a daily basis including; Not reaching his full target market through his current website, losing customer info from pen and paper bookings, and not being able to process all credit card payments from the US.